Smart it
A redesigned corporate website for a cleaning and facility management company, focused on local SEO, lead generation, and clear service positioning
SmartIT is a corporate website developed for a cleaning and facility management company operating in the Milan area. The project involved a complete redesign with a strong emphasis on local SEO, service clarity, and conversion optimization.
The website is structured around dedicated service pages targeting specific keywords and geographic areas, improving search engine visibility and attracting high-intent traffic. Technical SEO improvements, including canonical management, sitemap optimization, and performance enhancements, were implemented to support long-term ranking growth.
The interface is designed to communicate professionalism and trust, with clear calls to action, optimized content hierarchy, and a responsive layout. The result is a fast, scalable platform aimed at generating leads and strengthening the company’s online presence in a competitive local market.
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